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RHETORICAL ANALYSIS: to be completed along with the third unit project in this course The Advocacy Text Rhetorical Analysis is an es.say that explores the question “How did I make my decisions to create the Advocacy Text based on the rhetorical situation I was responding to?”

Your analysis should show that you made your rhetorical choices from an informed and reflective point of view, so in the Rhetorical Analysis, you should:

  • Articulate the history or definition of your cause, its scope or significance (who’s impacted, when, where, why, how, and to what extent?), and the recency or relevance of the cause. 
    • Please cite any relevant outside research that you had to consult to create your Advocacy Text. For instance, if you had to learn more about your topic in order to choose content for your Advocacy Text, explain and cite that research in your Rhetorical Analysis.
  • Identify the features of the rhetorical situation in which your Advocacy Texts operated and narrate how you shaped your decisions based on those features.
    • Use specific examples of details from the Advocacy Text itself to explain how you made your rhetorical decisions, addressing the elements that make up your rhetorical situation: the message itself (how you chose the message elements, including the mode or channel, conventions, and graphic, visual, or design elements), the rhetorical purpose (what change you were trying to evoke from the audience and how you think your choices helped you do that), and the audience (including the intended audience, the actual literal audience, and how you got the message to reach these audiences—both figuratively and literally).
  • Reflect about how your identity or experiences related to your choice of cause, how you experienced the composition process, and what you might be realizing or learning from these connections.
    • Reflect on the affective (or emotional) experiences of this composition process and what you might be realizing about or learning from those experiences.

Technical Requirements

  • You must use (4) total outside sources in the creation of the Advocacy Text and Rhetorical Analysis project. Thinking about source literacy from previous units, you want to select high quality and credible source material to build your advocacy text. (i.e. consider using the CRAAP assessment).
  • Advocacy Text and evidence of “submitting” your Advocacy Text to the intended audience must be submitted as a PDF file
    • Length requirement for the Advocacy Text should be approximately 1-page or more depending on the genre selected
  • Rhetorical Analysis must be submitted at a .doc/.docx file  

o   For the Rhetorical Analysis, the es.say and document should use MLA style and to reach the level of depth expected, the es.say should be no shorter than about 1,000 words but may be longer