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  • Read the Marketing Insight on Lego found at the end of Chapter 5. Respond to the following questions in report format:
  • Why has IDEo been so successful? What is the most difficult challenge that IDEo faces in conducting its research and designing its products?
  • In the end, IDEo creates great solutions for companies that then receive all the credit. Should IDEo try to create more brand awareness for itself? Why, or why not?
    • Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.