+1443 776-2705 panelessays@gmail.com

Are you looking for Reliable Online Writing Services? We are Here For you. Our Professional Tutors Can Handle Any Kind of Assignment. Don’t Use Plagiarized Sources. Get Your Perfect Paper Today! Click Here To Order.

Please help me as soon as possible in my assignments. please don’t use other sources.1.The case “Skechers: A Checkered Past – Will it have a Stable Future?” talks about the emergence of Skechers USA Inc. (Skechers) as one of the leading footwear companies in the US. It chronicles the early business ventures of Robert Greenberg (Greenberg), the founder of Skechers. The case then delves into the reasons for the collapse of Greenberg’s earlier shoe company, L.A. Gear, Inc. (LAGI), in the early 1990s. It provides an overview of the product and marketing strategy undertaken by Greenberg to make Skechers a success. The case also provides details about the strategy adopted by Skechers to recover from the hit to its brand reputation, when it was accused of false advertising for a popular product. The case concludes with a look at the company’s future plans for expansion.IssuesThe case is structured to achieve the following teaching objectives:Evaluate the product strategy to be adopted in an industry with fast changing customer preferences.A marketing strategy to connect with a wide range of customer categories.Analyze the possible impact on brand value following negative publicity for a product.2.This case discusses US-based software giant, Microsoft Corporation’s (Microsoft) 4Afrika initiative, launched in February 2013 as a US$ 75 million project with the stated aim of engaging in Africa’s economic development and thereby improving its global competitiveness. Through the 4Afrika initiative, Microsoft aimed to increase Internet accessibility using affordable smart devices, promote new Africentric technologies, and educate the next generation of African web developers.As part of the 4Afrika initiative, Microsoft collaborated with Chinese multinational networking and telecommunications equipment and services company, Huawei Technologies Co. Ltd. (Huawei) in February 2013, and launched Huawei 4Afrika, a Windows 8 smartphone to increase the adoption of smartphones. The software giant also announced the deployment of a pilot project with the Kenyan Ministry of Information and Communications and Kenyan Internet service provider, Indigo Telecom Ltd. for improving technology access across Kenya.IssuesThe case is structured to achieve the following teaching objectives:Analyze the 4Afrika initiative launched by Microsoft in Africa.Understand how the 4Afrika initiatives will help in fuelling Africa’s growth through technology and increase its global competitiveness.3.In May 2015, Steve Easterbrook, CEO of McDonald’s Corporation (McDonald’s), one of the world’s leading fast food restaurant companies, announced a turnaround plan to revive the sagging fortunes of the company. This came in the aftermath of several consecutive quarters of sales drop. McDonald’s same store sales in the US slipped and the fall was attributed to lower customer traffic, growing competition, and customers’ preference for healthy food besides overstuffed menus — McDonald’s had added several new items to its menus in order to bring in new customers. Compared to 2007, 40 new items had been added to the menu by 2015. In several of its international markets too, McDonald’s performance was not up to the mark. At the same time, the franchisees who owned more than 80% of all the McDonald’s restaurants were staring at complicated menus, falling sales, growing expenses, and dropping service levelsIssuesThe case is structured to achieve the following teaching objectives:To understand the impact of a dynamically changing competitive environment.To recognize the need to understand customer requirements and bring about appropriate strategy changes.To identify the measures needed to contain the downward spiral of a company in trouble.To retain customers in the face of growing competition and changing preferences and perceptions.To understand how competitors’ strategies impact business decisions.4.The case “Growth Through Co-Ventures: Etihad’s Strategy In The Competitive Aviation Industry” talks about the growth of Abu Dhabi-based Etihad Airways (Etihad) into one of the leading airlines in the world through a co-venturing strategy with other airlines. The case starts out by providing details about the initial days of Etihad’s operations and its financial troubles. The case then documents the adoption of its unique ‘equity alliance’ strategy, wherein Etihad took stakes in troubled, but regionally important airlines in Europe and Asia. The case describes how Etihad capitalized on its various partnerships to build a large network that spurred revenues. The case concludes with an insight into the potential risks of such a strategy, including the exposure of Etihad to regulatory scrutiny in Europe and the US. IssuesThe case is structured to achieve the following teaching objectives:Evaluate co-ventures as a strategy for growth of a global airline company A framework to choose co-venture partners using appropriate parametersFormulate a strategy to deal with the backlash from competitors for the co-venture strategy5.GlaxoSmithKline plc (GSK) is redefining the way pharmaceutical industry works. In an industry which is known for secrecy and non-transparency, GSK has taken to radically defining openness by adapting open innovation and opening its labs for collaborations. It is also sharing its clinical trials data and intellectual property in order to promote transparency and is hoping to discover drugs faster and save millions of people suffering from various diseases. On the other critics opined that this open strategy is a part of market segmentation strategy to cater to patients in both the developing countries and the developed countries. They say that there is no major difference to patients on the ground as the price of GSK’s products were still out of the pocket of millions residing in least developed countries. IssuesThe case is structured to achieve the following teaching objectives:Identify the driving forces behind radical Openness.Understand the role played by Radical Openness in a secretive pharmaceutical industryIdentify the quantum of benefits that GSK realized as a result of Radical OpennessDebate on Radical Openness as a competitive Advantage6.The case “Building a Gambling Empire: The Sheldon Adelson Way,” talks about the entrepreneurial journey of Sheldon Adelson (Adelson) in setting up the world’s largest gaming company, Las Vegas Sands Corp. (LVSC). The case starts out by mentioning the early business ventures of Adelson that helped him become a millionaire. It then sets out to describe the strategy behind the establishment of the highly successful integrated resort ‘The Venetian’ in Las Vegas, US. It highlights Adelson’s propensity to take measured risks, apart from moving away from established industry norms to succeed in his businesses… IssuesThe case is structured to achieve the following teaching objectives:To appreciate how serial entrepreneurs pursue multiple opportunities with persistence.To analyze the risk taking propensity of entrepreneurs.To recognize the need for entrepreneurs to question industry norms and use new business models.To grasp the importance of targeting the right customer segment.7.The case “Blackberry – Set for a Turnaround?” talks about the efforts of John Chen (Chen) — CEO of the financially struggling Blackberry Ltd. — to bring about a turnaround in the company’s fortunes. The case starts out with a brief mention of the history of Blackberry and its gradual rise to become the market leader of the global smartphone industry, by 2008. It then traces the fall in the company’s fortunes after it failed to adapt to the changes sweeping through the global smartphone market. The case elaborates on the various strategies undertaken by Chen to prevent a further fall in the company’s fortunes and to put it back on the path of growth. The case ends with an analysis of the future prospects of the company.IssuesThe case is structured to achieve the following teaching objectives:To understand the impact of a dynamically changing competitive environmentTo recognize the need to understand customer requirements and bring about appropriate strategy changesTo identify the measures needed to contain the downward spiral of a company in troubleTo appreciate the need for strong leadership to bring about a turnaround8.In February 2014, American Express launched a new credit card targeted at students and housewives called ‘Amex EveryDay Credit Card’. American Express had also launched some other products like Serve and Bluebird as part of its new strategy to expand its reach to the mass market. Since the time when American Express entered the financial services business, the company limited its focus on a limited number of affluent customers and operated a closed-loop network.It charged higher commissions from merchants than other card companies as it offered them access to rich customers with higher spending power. However, the company started facing new competition from other players in the market since the mid-2000s. Credit card companies and banks started offering premium cards which offered similar features to that of the cards from American Express. Online payment processing companies like PayPal gave heavy competition to American Express with their cheap and safe payment solutions. IssuesThe case is structured to achieve the following teaching objectives:Challenges faced by market leaders in their areas of businessHow market leaders can face competition from new entrants into the marketNeed to change business strategies depending upon the changing market conditionsImpact of latest technologies on the business models of companies. Business