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Week 10: Describe one of the primary barriers to entry that limits access to the global eCommerce marketplace.. Determine whether this barrier is primarily a company or country issue, then provide a solution that will address this barrier.. Week 7: Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms is a key objective for getting the right message to the right target audience at the right time.. Suggest two additional challenges a global marketing team may experience when creating international advertising campaigns, coordinating media buys, hiring advertising agencies, and/or developing promotional budgets.. Week 9: When developing a global marketing plan, a primary consideration is whether to use centralized or decentralized control for decision-making authority.. Discuss the main advantages and disadvantages associated with command and control at the local country level.