+1443 776-2705 panelessays@gmail.com
  

LINKS BELOW

5 QUESTIONS ANSWER SHEET

MKT 4800W Spring 2022

Uber: Answer Form

Student Name:

Grading Criteria

1) This assignment requires formal business writing. Your writing tone should be formal.

2)
All sentences must be complete.
Bullet points are not acceptable.

3) Use proper grammar.

4) You must use your own words in your answers. Do not copy and paste sentences from the textbook case or the assigned articles.

5) The majority of your grade will be based on correctness and quality. Regarding quality,
an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.

Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Uber deals with in its operation and, from the marketing perspective, describe what Uber exchanges with each of the key players in order to make money in its business.

Q2) Uber uses surge pricing. (a) What are the pros and cons of its surge pricing? (b) What would you recommend to Uber to reduce the controversy surrounding its surge pricing?

(a)

(b)

Q3) How does Google’s Waze differentiate its service from Uber? What advantages does Google’s Waze have over Uber?

Q4) What are the reasons that many companies in several industries [e.g., ride-sharing companies, car manufacturers (including Tesla), auto suppliers, trucking companies, Google, Apple, Amazon] are competing fiercely in developing self-driving cars?

Q5) Why are self-driving cars critical for Uber’s future?

Q6) Based on the last assigned article, (a) if Apple decides to enter the car business, what would be Apple’s strengths and weaknesses in the car business? [You must provide at least two strengths and two weaknesses.] (b) Given Apple’s strengths and weaknesses in the car business and Uber’s overall goals, should Uber join forces with Apple in developing self-driving cars? Why or why not? Provide your rationale.


(a)

(b)

Uber Sells Self-Driving-Car Unit to Autonomous-Driving Startup – WSJ https://www.wsj.com/articles/uber-sells-self-driving-car-unit-to-autonom…

1 of 3 12/8/2020, 9:39 AM

Uber Sells Self-Driving-Car Unit to Autonomous-Driving Startup – WSJ https://www.wsj.com/articles/uber-sells-self-driving-car-unit-to-autonom…

2 of 3 12/8/2020, 9:39 AM

Uber Sells Self-Driving-Car Unit to Autonomous-Driving Startup – WSJ https://www.wsj.com/articles/uber-sells-self-driving-car-unit-to-autonom…

3 of 3 12/8/2020, 9:39 AM

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit
http://www.djreprints.com.

https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workwithout-turning-off-customers-1519096080

The Secrets of Making Surge Pricing Work—Without Turning Off Cust… https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workw…

1 of 4 2/20/2018, 8:15 AM

JOURNAL REPORT

Insights from The Experts

Read more at WSJ.com/LeadershipReport

MORE IN C-SUITE STRATEGIES

Bosses’ Good Intentions Gone Bad

The PGA Tour Seeks ‘Sports Socialites’

Why Colleges Need to Change—Fast

The Lingering Impact of Rudeness

The Secrets of Making Surge Pricing Work—Without Turning Off Cust… https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workw…

2 of 4 2/20/2018, 8:15 AM

Copyright ©2017 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit

The Secrets of Making Surge Pricing Work—Without Turning Off Cust… https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workw…

3 of 4 2/20/2018, 8:15 AM

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit
http://www.djreprints.com.

https://www.wsj.com/articles/googles-waze-plans-expansion-of-ride-sharing-service-1487768582

Waze as seen on an Apple iPhone in 2012. Google is set to launch its Waze Carpool service in cities beyond

San Francisco and Israel. PHOTO: PAUL SAKUMA/ASSOCIATED PRESS

Google’s Waze Plans Expansion of Ride-Sharing Service – WSJ https://www.wsj.com/articles/googles-waze-plans-expansion-of-ride-shar…

1 of 4 2/23/2017 7:44 AM

RELATED

Google Takes on Uber With New Ride-Share Service (Aug. 31)

Alphabet Executive David Drummond Leaves Uber Board (Aug. 30)

Google’s Waze Plans Expansion of Ride-Sharing Service – WSJ https://www.wsj.com/articles/googles-waze-plans-expansion-of-ride-shar…

2 of 4 2/23/2017 7:44 AM

Copyright ©2017 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit

Google’s Waze Plans Expansion of Ride-Sharing Service – WSJ https://www.wsj.com/articles/googles-waze-plans-expansion-of-ride-shar…

3 of 4 2/23/2017 7:44 AM

http://www.djreprints.com.

Google’s Waze Plans Expansion of Ride-Sharing Service – WSJ https://www.wsj.com/articles/googles-waze-plans-expansion-of-ride-shar…

4 of 4 2/23/2017 7:44 AM

Apple and the End of the Car as We Know It – WSJ https://www.wsj.com/articles/apple-and-the-end-of-the-car-as-we-know-i…

1 of 7 5/22/2021, 9:18 AM

Apple and the End of the Car as We Know It – WSJ https://www.wsj.com/articles/apple-and-the-end-of-the-car-as-we-know-i…

2 of 7 5/22/2021, 9:18 AM

Apple and the End of the Car as We Know It – WSJ https://www.wsj.com/articles/apple-and-the-end-of-the-car-as-we-know-i…

3 of 7 5/22/2021, 9:18 AM

Apple and the End of the Car as We Know It – WSJ https://www.wsj.com/articles/apple-and-the-end-of-the-car-as-we-know-i…

4 of 7 5/22/2021, 9:18 AM

Apple and the End of the Car as We Know It – WSJ https://www.wsj.com/articles/apple-and-the-end-of-the-car-as-we-know-i…

5 of 7 5/22/2021, 9:18 AM

Apple and the End of the Car as We Know It – WSJ https://www.wsj.com/articles/apple-and-the-end-of-the-car-as-we-know-i…

6 of 7 5/22/2021, 9:18 AM

This Is What Peak Car Looks Like – Bloomberg https://www.bloomberg.com/news/features/2019-02-28/this-is-what-peak…

1 of 7 3/4/2019, 9:02 AM

This Is What Peak Car Looks Like – Bloomberg https://www.bloomberg.com/news/features/2019-02-28/this-is-what-peak…

2 of 7 3/4/2019, 9:02 AM

?

This Is What Peak Car Looks Like – Bloomberg https://www.bloomberg.com/news/features/2019-02-28/this-is-what-peak…

3 of 7 3/4/2019, 9:02 AM

This Is What Peak Car Looks Like – Bloomberg https://www.bloomberg.com/news/features/2019-02-28/this-is-what-peak…

4 of 7 3/4/2019, 9:02 AM

This Is What Peak Car Looks Like – Bloomberg https://www.bloomberg.com/news/features/2019-02-28/this-is-what-peak…

5 of 7 3/4/2019, 9:02 AM

This Is What Peak Car Looks Like – Bloomberg https://www.bloomberg.com/news/features/2019-02-28/this-is-what-peak…

6 of 7 3/4/2019, 9:02 AM

Terms of Service
Trademarks Privacy Policy

©2019 Bloomberg L.P. All Rights Reserved
Careers Made in NYC Advertise Ad Choices Contact Us Help

This Is What Peak Car Looks Like – Bloomberg https://www.bloomberg.com/news/features/2019-02-28/this-is-what-peak…

7 of 7 3/4/2019, 9:02 AM