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In this assignment, you will review Case Study #12: SpaceX. This case describes Elon Musk’s unique approach to strategy when creating SpaceX. Think about the types of strategies from chapters 5 and 6 that Elon Musk utilized.

Refer to the attached document for assignment details and grading rubric.

Use the attached Unit 4 Assignment APA Template which is formatted to include the required title page, introduction, body of the paper with required headings, conclusion, and example references page. This is required, not optional.

Refer to the attached APA 7th Edition Student paper for examples of formatting references in APA. Examples are located at the end of the document.

Due Date: 11:59 pm EST Sunday of Unit 4

Points: 100

Overview:

In this assignment, you will review Case Study #12: SpaceX. This case describes Elon

Musk’s unique approach to strategy when creating SpaceX. Think about the types of

strategies from chapters 5 and 6 that Elon Musk utilized.

Instructions:

You will need to review the case study in your textbook, then answer the following

questions utilizing topics covered in previous chapters.

• What were Elon Musk’s motives for creating SpaceX? How do these motives

influence the kinds of decisions he made in creating the firm?

• Thinking about Musk’s prior experiences, capabilities, and motives, what do you

think are his strengths and weaknesses in creating SpaceX?

• What did SpaceX do differently from other space companies?

• Discuss whether you believe the incumbent space companies will adopt

elements of SpaceX’s model (be specific about which). Do you think the

incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant

threat?

Requirements:

• Submit a two-three page Word document covering the elements of the

assignment.

• Develop a clear introduction, body, and conclusion. Use paragraph format and

transitions.

• Focus on the quality of writing and content.

• Use APA format with a title page, in-text citations, and references. Abstract is not

required. The title page, reference page, and appendices are excluded in page

length requirement.

• Research and cite at least two credible sources in APA format.

Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.

BUS411 – Business Policy
Seminar

SpaceX

Evaluation Rubric for SpaceX Assignment

CRITERIA Deficient Needs
Improvement

Proficient Exemplary

0-11 points 12-15 points 16-17 points 18-20 points

Introduction Unclear or
incomplete.

Introduction
with a partially
developed
thesis.

Introduction
with a mostly
developed
thesis.

Clear, well-
developed,
introduction
and thesis.

0-17 points 18-23 points 24-26 points 27-30 points

Supporting
Evidence/
Analysis

Lacks specific,
credible, and
relevant
support.
Development
of
position/argum
ent is
inadequate or
missing.

Not adequately
supported with
a limited
spectrum of
specific,
credible, and
relevant
evidence.
Development
of
position/argum
ent is
somewhat
thoughtful and
persuasive but
lacks detail.

Adequately
supported with
a limited
spectrum of
specific,
credible, and
relevant
evidence.
Development
of
position/argum
ent is
thoughtful and
persuasive but
lacks some
detail.

Well-supported
with a broad
spectrum of
specific,
credible, and
relevant
evidence.
Position/argum
ent is well-
developed,
very thoughtful,
and
persuasive.

0-11 points 12-15 points 16-17 points 18-20 points

Conclusion Conclusion not
included.

Some attempt
at a
conclusion, but
it is not well
written.

Good attempt
at a
conclusion, but
more
development
needed.

Well written
and fully
developed
conclusion.

0-8 points 9-11 points 12-13 points 14-15 points

Clear and
Professional
Writing

Writing is
frequently
difficult to
understand
because of
several errors
in grammar,
punctuation,
and spelling.
Word choice

Writing is
somewhat
difficult to
understand
with errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is

Writing is easy
to understand
despite minor
errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is
used for an

Writing is free
of almost all
punctuation,
spelling, and
grammar
errors.
Appropriate
word choice is
used for an
academic

is sometimes
inappropriate
for an
academic
setting.
Sentence
structure is
unclear.

somewhat
used for an
academic
setting.
Sentence
structure is
somewhat
clear.

academic
setting.
Sentence
structure is
mostly clear.

setting.
Sentence
structure is
clear.

0-8 points 9-11 points 12-13 points 14-15 points

APA
Formatting
and
References

Paper has no
APA
formatting, or
paper has an
APA cover, but
no references
or in-text
citations.
No academic
references
present or
reference
formatting has
significant
errors.

Paper lacks
multiple
elements of
APA (cover,
references, or
in-text
citations).
One academic
reference
present but
errors in
formatting.

Paper lacks
one element of
APA (cover,
references, or
in-text
citations).
Two academic
references
present but
may have a
few errors in
formatting.

Paper has all
elements of
APA formatting
(cover,
references,
and in-text
citations).
Two or more
academic
references are
present and
formatted
properly.

1

Unit 4 Assignment: SpaceX

First Name Last Name – replace

Department of Business, Post University

BUS411_31: Business Policy Seminar

Professor Ellen Kramer

Due Date for Assignment – replace

2

Unit 4 Assignment: SpaceX

The introduction of the essay should begin here.

3

Use these second-level headings and include your assignment material for each heading

Motives

Start your material

Strengths and Weaknesses

Start your material

Differences

Start your material

Incumbent Adoption

Start your material

Conclusion

Start your material

4

References

Author Last Name, First Initial. (year of publication). Title of the article. Name of the

periodical, volume (issue), page range start-page range end. DOI web address