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Week 3 Discussion

Appealing the Audience

Required Resources

Read/review the following resources for this activity:

Textbook: pp. 66-69


Minimum of 1 source (online graphic)

Apply the following writing resources to your posts:

Link (multimedia presentation): Citing References in Text (Links to an external site.)

Link (website): APA Citation and Writing (Links to an external site.)

Initial Post Instructions

Part 1: Research & Review

Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats. Ideally, you should work within your chosen topic for Week 3 and 4, but if you cannot find an ad about your topic, go with one that sparks your interest.

Part 2: Application

Dissect your chosen ad based on the 4 appeals from this week's lesson: logos, pathos, ethos, and kairos.

Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.

If an appeal is missing, then discuss how its absence affects the ad's overall persuasion.

Finally, present your overall assessment of the ad's effectiveness.

Click on the following Writing Tip link to learn about citing graphics:

Link: Writing Tip

Follow-Up Post Instructions

Respond to at least two peers or one peer and the instructor. Address the following:

Compare your own analysis of the ad's effectiveness to those of your peers.

Who do you think is the potential audience for your peer's ad? Why is that the case?

Evaluate how the ad might be more effective.

Did you find the ad manipulative or supportive?

Who stands to profit from the ad?