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Discussion: TOWS Analysis

Review the resources on SWOT and TOWS analyses, then complete the following:

  1. First, decide which company you are going to use for your final project from the following list:
  2. Perform a TOWS analysis of the company. This should accomplish the following:
    • Identify threats to the organization and opportunities in the external environment that the organization can capitalize on.
    • Identify the strengths and weaknesses in the organization. What does it do well? What could it do better?